What We Do

Kickstart Breakfast Club

KickStart Breakfast is one-way Sanitarium and Fonterra give back to communities and is part of our commitment to promoting health and nutrition through a great start to the day. Alongside support from the Ministry of Social Development, KickStart Breakfast is based around a community partnership model – Sanitarium and Fonterra provide cereal and milk, and […]

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All Blacks

Weet-Bix™ have sponsored the All Blacks since 1998 bringing with it a 20 year long tradition of player cards in pack. As the Official Breakfast of the All Blacks, we have been able to share some pretty cool messages with Kiwi kids through our campaigns such as 2017’s Dare to Dream and 2018’s Play Big. […]

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Weet-Bix Kids TRYathlon

The Sanitarium Weet-Bix Kids TRYathlonTM is designed for Kiwi kids aged 6-15 years to help them stay active and healthy through a programme of participation. The series has been running since 1992 and is a rite of passage for Kiwi kids. To date, over 450,000 Kiwi kids have given it a TRY. Open to Kiwi […]

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