Weet-Bix™
History Timeline
Weet-Bix™ releases limited edition collectors card album for ‘Code Black’ promotion.
The Weet-Bix™ Kids TRYathlon celebrates its 22nd year.
Together with celeb chef (and top Kiwi bloke), Michael Van de Elzen, we created Weet-Bix™ breakfast ideas that are quick, easy and delicious.
Weet-Bix™ surprises young Bailey Paki with breakfast with his All Blacks heroes and transforms his backyard into a rugby field. https://www.youtube.com/watch?v=zwxsk9V0iwE&list=UU2-cMOe-UARFag2CpxKlhqA
Weet-Bix™, the Official Breakfast of the All Blacks launches its Fuel your Dreams promotion, giving Kiwi kids the chance to win a dream day with the All Blacks and over 10,000 instant prizes.
The All Blacks are the first team to be World Champions back to back, following their win over Australia in the 2015 final.
Weet-Bix™, the Official Breakfast of the All Blacks launches its new campaign honouring the All Blacks legacy by celebrating the World Championship winning All Black teams of 1987, 2011 and 2015.
Weet-Bix™, the Official Breakfast of the All Blacks launches its new Dare to Dream promotion inspiring and celebrating a nation of kiwis who have always dared to dream.
KickStart Breakfast provides a free school breakfast of Anchor Milk and Sanitarium Weet-Bix to Kiwi kids in over 950 schools all over New Zealand.
31,887 Kiwi kids give it a TRY – breaking a new record.