Weet-Bix™
History Timeline

New Zealand becomes the first country in the world to give women the right to vote.

New Zealand’s population continues to grow and passes one million people.

New Zealand joins WWI

The main body of the New Zealand Expeditionary Force left New Zealand on 16 October 1914 to go fight for their country on the side of the Allies in WWI.

Sanitarium Weet-Bix™ is first made in New Zealand. Sanitarium Weet-Bix™ becomes part of NZ’s breakfast history.

Aviator and Weet-Bix™ eater Jean Batten completes first Trans-tasman crossing.

Weet-Bix™ becomes NZ’s number 1 breakfast cereal providing Kiwis a delicious and nutritious start to the day.

100th anniversary of the signing of the Treaty of Waitangi.  This was a written agreement made in 1840 between the British Crown (the monarch) and more than 500 Māori chiefs.

Kiwis continue to enjoy a nutritious Weet-Bix™ breakfast.

The population of New Zealand continues to grow and surpasses two million.

Sir Edmund Hillary is the first person to climb to the top of the highest mountain in the world, Mount Everest.

Ted Morgan wins first Olympic Gold Medal for New Zealand at the Amsterdam Olympics for Boxing.

Auckland Harbour Bridge Opens, 50,000 go through toll gates.

TV Transmissions begin in New Zealand

New Zealander, Peter Snell came to international attention when he won an Olympic gold medal and set a new national record for 800m at the Rome Olympics in 1960.

Kiwis continue to enjoy a nutritious Weet-Bix™ breakfast and get free decorative lantern miniatures in largeWeet-Bix™ boxes.

Apollo 11 was the spaceflight that landed the first humans on the Moon, Americans Neil Armstrong and Buzz Aldrin, on July 20, 1969.  Armstrong became the first to step onto the moon on July 21.

New Zealand’s population continues to grow and passes 3 million people.

Weet-Bix™ packs get a make over

Weet-Bix™ still NZ’s number 1 breakfast cereal

‘Wonderful Ways of Nature’ Weet-Bix™ pack teaches Kiwi kids about nature.

Weet-Bix™ packs have info about our solar system, encouraging Kiwi kids to learn about the Universe.

Weet-Bix™ launches the first of the ‘Big Rigs’ packs.

Weet-Bix™ packs have New Zealand Summer Sports cards inside packs.

Weet-Bix™ ‘Get Moving’ pack

New Zealand co-hosts with Australia and wins inaugural Rugby World Cup.

The 14th Commonwealth Games are held in Auckland in 1990.

Weet-Bix™ releases cards inside packs with facts about New Zealand over the years.

Big Rigs 3 provides Weet-Bix™ fans with info on Big Rigs.

Weet-Bix™ fans can learn more about living in space with info on the back of pack.

Weet-Bix™ holds a competition to win a trip to the USA to meet the Peanuts characters.

Team New Zealand made history in 1995 world, beating Team Dennis Conner 5-0 in a “Blackwash” off San Diego, led by Sir Peter Blake. New Zealand became the first team from a country outside the United States to win and then defend the America’s Cup.

Taking two years and 9 months to construct, the iconic Auckland Sky Tower was opened on 3 March 1997, six months ahead of schedule.

Weet-Bix™ releases limited edition ‘Exotic Cars’ pack with tagline ‘Keep Moving with Weet-Bix™.’

The women’s rugby team, the Black Ferns, become the world champions.

All Blacks Collective Force Promotion

Helen Clark becomes NZ’s first elected female Prime Minister.

Weet-Bix™ launches ‘Thank-You’ pack to say thanks to all Kiwis for their continued support of Weet-Bix™ over the years.

NZ’s population exceeds 4 million.

Hamish Carter wins Olympic Triathlon Gold at Athens.

Win 1 of 3 trips to see All Blacks play in UK with Air New Zealand.

Weet-Bix™ launches All Blacks Collector Series Vault promotion.

Stat Attack takes New Zealand Rugby fans by storm.

The Weet-Bix™ Kids TRYathlon sets the record for the largest children’s triathlon in the world (sanctioned by the International Triathlon Union) with 17,129 entrants.

The Weet-Bix™ Kids Tryathlon breaks its 2008 record with 18,959 children involved in the 2009 series.

The Weet-Bix™ All Blacks Power Plays promotion introduces Kiwis to new augmented reality technology.

The SuperFlyers card collectible promotion for the Super 14 rugby competition is a great success.

23 October: All Blacks win Rugby World Cup against France, 8-7 in Eden Park, New Zealand.

Weet-Bix™ releases a tin to collect the 2012 All Blacks cards in.

Weet-Bix™ releases limited edition collectors card album for ‘Code Black’ promotion.

The Weet-Bix™ Kids TRYathlon celebrates its 22nd year.

Weet-Bix™ surprises young Bailey Paki with breakfast with his All Blacks heroes and transforms his backyard into a rugby field. https://www.youtube.com/watch?v=zwxsk9V0iwE&list=UU2-cMOe-UARFag2CpxKlhqA

Weet-Bix™, the Official Breakfast of the All Blacks launches its Fuel your Dreams promotion, giving Kiwi kids the chance to win a dream day with the All Blacks and over 10,000 instant prizes.

Together with celeb chef (and top Kiwi bloke), Michael Van de Elzen, we created Weet-Bix™ breakfast ideas that are quick, easy and delicious.

The All Blacks are the first team to be World Champions back to back, following their win over Australia in the 2015 final.

Weet-Bix™, the Official Breakfast of the All Blacks launches its new campaign honouring the All Blacks legacy by celebrating the World Championship winning All Black teams of 1987, 2011 and 2015.

Weet-Bix™, the Official Breakfast of the All Blacks launches its new Dare to Dream promotion inspiring and celebrating a nation of kiwis who have always dared to dream.

31,887 Kiwi kids give it a TRY – breaking a new record.

KickStart Breakfast provides a free school breakfast of Anchor Milk and Sanitarium Weet-Bix to Kiwi kids in over 950 schools all over New Zealand.