Weet-Bix™
History Timeline

1893
1908
1914
1930
1931
1936
1940
1948
1952
1953
1928
1959
1959
1960
1964
1969
1973
1975
1976
1978
1982
1983
1984
1986
1987
1990
1990
1992
1992
1993
1995
1997
1998
1998
1999
1999
2002
2003
2004
2005
2006
2007
2008
2009
2009
2010
2011
2012
2013
2013
2014
2014
2014
2015
2016
2017
2018
2018

New Zealand becomes the first country in the world to give women the right to vote.

1893

New Zealand’s population continues to grow and passes one million people.

1908

New Zealand joins WWI

The main body of the New Zealand Expeditionary Force left New Zealand on 16 October 1914 to go fight for their country on the side of the Allies in WWI.

1914

Sanitarium Weet-Bix™ is first made in New Zealand. Sanitarium Weet-Bix™ becomes part of NZ’s breakfast history.

1930

Aviator and Weet-Bix™ eater Jean Batten completes first Trans-tasman crossing.

1931

Weet-Bix™ becomes NZ’s number 1 breakfast cereal providing Kiwis a delicious and nutritious start to the day.

1936

100th anniversary of the signing of the Treaty of Waitangi.  This was a written agreement made in 1840 between the British Crown (the monarch) and more than 500 Māori chiefs.

1940

Kiwis continue to enjoy a nutritious Weet-Bix™ breakfast.

1948

The population of New Zealand continues to grow and surpasses two million.

1952

Sir Edmund Hillary is the first person to climb to the top of the highest mountain in the world, Mount Everest.

1953

Ted Morgan wins first Olympic Gold Medal for New Zealand at the Amsterdam Olympics for Boxing.

1928

Auckland Harbour Bridge Opens, 50,000 go through toll gates.

1959

TV Transmissions begin in New Zealand

1959

New Zealander, Peter Snell came to international attention when he won an Olympic gold medal and set a new national record for 800m at the Rome Olympics in 1960.

1960

Kiwis continue to enjoy a nutritious Weet-Bix™ breakfast and get free decorative lantern miniatures in largeWeet-Bix™ boxes.

1964

Apollo 11 was the spaceflight that landed the first humans on the Moon, Americans Neil Armstrong and Buzz Aldrin, on July 20, 1969.  Armstrong became the first to step onto the moon on July 21.

1969

New Zealand’s population continues to grow and passes 3 million people.

1973

Weet-Bix™ packs get a make over

1975

Weet-Bix™ still NZ’s number 1 breakfast cereal

1976

‘Wonderful Ways of Nature’ Weet-Bix™ pack teaches Kiwi kids about nature.

1978

Weet-Bix™ packs have info about our solar system, encouraging Kiwi kids to learn about the Universe.

1982

Weet-Bix™ launches the first of the ‘Big Rigs’ packs.

1983

Weet-Bix™ packs have New Zealand Summer Sports cards inside packs.

1984

Weet-Bix™ ‘Get Moving’ pack

1986

New Zealand co-hosts with Australia and wins inaugural Rugby World Cup.

1987

The 14th Commonwealth Games are held in Auckland in 1990.

1990

Weet-Bix™ releases cards inside packs with facts about New Zealand over the years.

1990

Big Rigs 3 provides Weet-Bix™ fans with info on Big Rigs.

1992

Weet-Bix™ fans can learn more about living in space with info on the back of pack.

1992

Weet-Bix™ holds a competition to win a trip to the USA to meet the Peanuts characters.

1993

Team New Zealand made history in 1995 world, beating Team Dennis Conner 5-0 in a “Blackwash” off San Diego, led by Sir Peter Blake. New Zealand became the first team from a country outside the United States to win and then defend the America’s Cup.

1995

Taking two years and 9 months to construct, the iconic Auckland Sky Tower was opened on 3 March 1997, six months ahead of schedule.

1997

Weet-Bix™ releases limited edition ‘Exotic Cars’ pack with tagline ‘Keep Moving with Weet-Bix™.’

1998

The women’s rugby team, the Black Ferns, become the world champions.

1998

All Blacks Collective Force Promotion

1999

Helen Clark becomes NZ’s first elected female Prime Minister.

1999

Weet-Bix™ launches ‘Thank-You’ pack to say thanks to all Kiwis for their continued support of Weet-Bix™ over the years.

2002

NZ’s population exceeds 4 million.

2003

Hamish Carter wins Olympic Triathlon Gold at Athens.

2004

Win 1 of 3 trips to see All Blacks play in UK with Air New Zealand.

2005

Weet-Bix™ launches All Blacks Collector Series Vault promotion.

2006

Stat Attack takes New Zealand Rugby fans by storm.

2007

The Weet-Bix™ Kids TRYathlon sets the record for the largest children’s triathlon in the world (sanctioned by the International Triathlon Union) with 17,129 entrants.

2008

The Weet-Bix™ Kids Tryathlon breaks its 2008 record with 18,959 children involved in the 2009 series.

2009

The Weet-Bix™ All Blacks Power Plays promotion introduces Kiwis to new augmented reality technology.

2009

The SuperFlyers card collectible promotion for the Super 14 rugby competition is a great success.

2010

23 October: All Blacks win Rugby World Cup against France, 8-7 in Eden Park, New Zealand.

2011

Weet-Bix™ releases a tin to collect the 2012 All Blacks cards in.

2012

Weet-Bix™ releases limited edition collectors card album for ‘Code Black’ promotion.

2013

The Weet-Bix™ Kids TRYathlon celebrates its 22nd year.

2013

Weet-Bix™ surprises young Bailey Paki with breakfast with his All Blacks heroes and transforms his backyard into a rugby field. https://www.youtube.com/watch?v=zwxsk9V0iwE&list=UU2-cMOe-UARFag2CpxKlhqA

2014

Weet-Bix™, the Official Breakfast of the All Blacks launches its Fuel your Dreams promotion, giving Kiwi kids the chance to win a dream day with the All Blacks and over 10,000 instant prizes.

2014

Together with celeb chef (and top Kiwi bloke), Michael Van de Elzen, we created Weet-Bix™ breakfast ideas that are quick, easy and delicious.

2014

The All Blacks are the first team to be World Champions back to back, following their win over Australia in the 2015 final.

2015

Weet-Bix™, the Official Breakfast of the All Blacks launches its new campaign honouring the All Blacks legacy by celebrating the World Championship winning All Black teams of 1987, 2011 and 2015.

2016

Weet-Bix™, the Official Breakfast of the All Blacks launches its new Dare to Dream promotion inspiring and celebrating a nation of kiwis who have always dared to dream.

2017

31,887 Kiwi kids give it a TRY – breaking a new record.

2018

KickStart Breakfast provides a free school breakfast of Anchor Milk and Sanitarium Weet-Bix to Kiwi kids in over 950 schools all over New Zealand.

2018