Weet-Bix™
History Timeline

2013
2013
2014
2014
2014
2015
2016
2017
2018
2018

Weet-Bix™ releases limited edition collectors card album for ‘Code Black’ promotion.

2013

The Weet-Bix™ Kids TRYathlon celebrates its 22nd year.

2013

Together with celeb chef (and top Kiwi bloke), Michael Van de Elzen, we created Weet-Bix™ breakfast ideas that are quick, easy and delicious.

2014

Weet-Bix™ surprises young Bailey Paki with breakfast with his All Blacks heroes and transforms his backyard into a rugby field. https://www.youtube.com/watch?v=zwxsk9V0iwE&list=UU2-cMOe-UARFag2CpxKlhqA

2014

Weet-Bix™, the Official Breakfast of the All Blacks launches its Fuel your Dreams promotion, giving Kiwi kids the chance to win a dream day with the All Blacks and over 10,000 instant prizes.

2014

The All Blacks are the first team to be World Champions back to back, following their win over Australia in the 2015 final.

2015

Weet-Bix™, the Official Breakfast of the All Blacks launches its new campaign honouring the All Blacks legacy by celebrating the World Championship winning All Black teams of 1987, 2011 and 2015.

2016

Weet-Bix™, the Official Breakfast of the All Blacks launches its new Dare to Dream promotion inspiring and celebrating a nation of kiwis who have always dared to dream.

2017

KickStart Breakfast provides a free school breakfast of Anchor Milk and Sanitarium Weet-Bix to Kiwi kids in over 950 schools all over New Zealand.

2018

31,887 Kiwi kids give it a TRY – breaking a new record.

2018