KickStart Breakfast is one-way Sanitarium and Fonterra give back to communities and is part of our commitment to promoting health and nutrition through a great start to the day.

Alongside support from the Ministry of Social Development, KickStart Breakfast is based around a community partnership model – Sanitarium and Fonterra provide cereal and milk, and each school community takes responsibility for preparing and delivering this to students in need each week.

The programme is designed to positively impact child well-being through providing access to nutritious food at school. It’s helping give our tamariki a boost to both their school day and their future by ensuring they have a healthy start along with a full puku to keep them alert in the classroom.

KickStart Breakfast is the only national breakfast programme of its kind, and has been delivering Sanitarium Weet-Bix™ and Anchor™ Milk to New Zealand schools since term 1 2009

Today KickStart Breakfast is available to all decile 1-10 primary, intermediate and secondary schools and operates in over 1300 schools, serving over 180,000 breakfasts each school week. showing children how important a balanced breakfast is for learning.

We’ve had great feedback on the programme with teachers and principals noting that children who have had a nutritious breakfast are happier, have more energy and perform better throughout the school day.

Breakfast clubs are about more than eating breakfast at school. The engaging environment encourages students to develop social skills and take on extra responsibility.

KickStart Breakfast Clubs rely on the work of devoted and inspirational volunteers coordinators, student leaders and principals to make things happen.

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