Here at Weet-Bix HQ, we are hereby declaring that the 4th Wednesday of October is now WEET-BIX DAY. Finally, Kiwis across the nation have a dedicated day to celebrate everything they love about one of the country’s most loved breakfast cereals.​ To thank you for everything you do to make Weet-Bix what it is, we’re giving you the chance to win some awesome Weet-Bix merch. Simply scan the QR code below, enter your details, and answer our Weet-Bix trivia question to learn some history of the brand.

Entries close Friday 20th of October, 2023